- Innovation is essential to survival, and all innovation is strategic;
- There are four types of innovation (e.g. incremental, breakthrough);
- The longer you wait to begin innovating, the worse things will get;
- Innovation is a social art - it happens when people interact with one another;
- Innovation without methodology is just luck;
- All four strategic innovation viewpoints are critical to success;
- Great innovations begin with great ideas;
- Ready, aim, aim, aim, fire;
- Prototype rapidly to accelerate learning;
- There is no innovation without leadership.
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